Branding...You often hear this word but what does it mean? Wikipedia defines as: the identity of a specific product, service, or business. Business branding can take on many forms, including your name, signage, symbols, color combination(s) or a slogan.
So... what does this have to do with you?
The word branding has continued to evolve to encompass identity and it affects the personality of products, companies or services. Businesses brand themselves by using a logo, same color schemes, the business tag line, and most importantly in your social media marketing. Being consistent with your internet marketing services is a way for you to identify or brand your business. You must stay consistent when it comes to branding your business or people can get confused.
If you must change your company name, logo, etc... make a big deal out of it so that everyone you do business with is aware of the upcoming change. Have a "Grand Re-Opening", Send Out Flyers or Postcards to all your contacts, make it your HOT Topic in your e-newsletter but whatever you do make it known and the timeline that this is going to happen.
I am sure you have many more questions so give me a call so we can discuss the Branding of Your Business and and get things started.